Cash flow is the lifeblood of every small business, but many business owners underestimate just how vital managing cash flow is to their business’s success. A healthy cash flow is more important than your business’s ability to deliver goods and services.
While that might seem counterintuitive, consider this: if you fail to satisfy a customer and lose that customer’s business, you can always work harder to please the next customer. You are out of business if you fail to have enough cash to pay your suppliers, creditors, or employees.
